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What the papers say

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ROAR Talks Up Word Of Mouth Youth Advertising

27 May 2004

Word of mouth" key to target youth

27 May 2004

Ross and Moyles win over youth with honest opinions.

27 May 2004

New products need to plant seeds

15 Apr 2004

Hi-tech mobiles turn off

28 Nov 2003

There is no fooling then now... Youth look to basic phone functions first.

27 Nov 2003

We Know They Use Txt But How Do Yoof Communicate?

27 Nov 2003

There's no fooling them now… savvy youth hard to impress.

27 Nov 2003

Today's youth is hard to impress.

27 Nov 2003

Mobile phones lead to new social etiquette for youths

27 Nov 2003

Youth market "cynical" about technology

27 Nov 2003

Why your text life is the key to a new etiquette

27 Nov 2003

Almost all teenagers now own a mobile

27 Nov 2003

With war on the horizon, what does it mean for the media?

6 Feb 2003

MTV Helps Marketers To Get Switched On

Emap's Roar raises questions on how to gauge youth trends

14 Nov 2002

The new face of research

8 Nov 2002

Why designer labels are on the way out.

29 Oct 2002

Young opt for fast fashion on the high street.

18 Oct 2002

Youth watch TV on Saturday night after all.

18 Oct 2002

Logos - in or out?

18 Oct 2002

Me, Me generation.

11 Oct 2002

Worry that drives the young ones.

11 Oct 2002

Clubbing "is the best way to beat stress"

11 Oct 2002

Young, stressed out and hung up on brands

11 Oct 2002

No Logo Fails To Capture Youth Market

11 Oct 2002

The young rebels clean up their act

11 Oct 2002

Designer labels are wearing out for the young

11 Oct 2002

Good times for Me

10 Oct 2002

Study explodes myth of young as couch potatoes

10 Oct 2002

Debt loses the power to frighten

28 Jul 2002

Youngsters spend now, worry later

13 Jul 2002

Young pay high price for financial ignorance

12 Jul 2002

Good time is money

10 Jul 2002

Easy come easy go, say teens

10 Jul 2002

Cash up in smoke

10 Jul 2002

Young People Love Money But Hate Finance, Says Research

9 Jul 2002

Young people spend half their cash on luxuries

9 Jul 2002

txt book research techniques

26 Apr 2002

Increasing competition for the nation's youth

21 Feb 2002

Those crazy kids

11 Feb 2002

ROAR Uses SMS To Research Youth

7 Nov 2001

School's Out

25 Sep 2001

Personal View

31 May 2001

Youth Research R.O.A.R's Again

15 Aug 2001

Teenaged - part 2

02 Jul 2001

Teenaged - part 1

02 Jul 2001

Youth don't rate ethics when making purchases

24 May 2001